Digital Marketing Specialist

Company Summary



Join our team! As a member of the First American family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers and agents. As a global leader in providing title insurance, settlement services and risk solutions for real estate transactions, First American (NYSE: FAF) is an ideal place to build your career. We have been entrusted with helping our customers achieve and protect their dream of homeownership since 1889. We believe that our people are the key to the company’s continued success, and we invest in diverse talents and backgrounds and empower our teams to achieve more than they could anywhere else. First American has created an award-winning culture and has been named to the Fortune 100 Best Companies to Work For® list for the fifth consecutive year and to more than 50 regional Best Places to Work lists. For more information, please visit www.homewarranty.firstam.com



Job Summary



Essential Functions

Support day-to-day execution to include paid search /paid social campaign setup, keyword development, bidding, budgets, ad copy creation & testing, account restructuring, audit & QA
Monitor daily budget pacing and ensure we are on track to meet monthly and quarterly targets
Build and execute on a testing roadmap for new keywords, ad copy and landing pages.
Size new opportunities within Google, Bing and Facebook including new ad formats or betas.
Help with monthly budget planning by analyzing historical performance and expansion opportunities
Proactively identify trends and translate findings into prioritized actionable recommendations
Create reports, presentations, case studies, and other deliverables and lead presentation to internal teams
Perform consumer and competitive research to understand our clients landscape, target audience behaviors, and KPIs
Participates in and supports the development of new and creative growth strategies.
Participates in evaluating emerging technologies
Regularly generates defined reports on digital activity; to support identifying trends and opportunities


Requirements

Bachelor’s Degree or equivalent combination of education and experience
2+ years of experience creating and measuring paid media, search, and/or social campaigns
Strong overall understanding of: SEO, paid search, analytics, content strategy, and/or media buying as it relates to digital marketing
Strong knowledge of fundamental concepts, practices and procedures of particular function/department/field
Excellent verbal and written communication skills
Strong interpersonal skills
Experience in website applications including but not limited to technical, and content
Experience with relevant technologies/digital platforms to support website functionality
Knowledge of HTML, Adobe products (Photoshop, illustrator, etc.), MS Office (excel, power point, word), SEO, paid search, remarketing, and social media is required
Strong analysis, problem resolution, judgment and decision-making skills
Ability to work on multiple projects simultaneously
Experience in audience targeting and remarketing tactics


First American invests in its employees’ development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer. For more information about our Company and our dedication to putting People First, check out firstam.com/careers.